First
question: What is it you're looking to achieve - exactly?
-
Do you want to make sales directly from your web site?
- Or do you want to generate leads, to be closed later
over the phone or face to face?
- Are you looking to generate revenue from advertisers?
- Maybe build an online community?
- Want a members' only destination, complete with ongoing
dues?
Most
SEO companies will never ask you these questions. They
figure they already know what you want: traffic,
and lots of it. Eyeballs. Preferably qualified, preferably
targeted, but really - whose to say? Just fire up the
supercomputers and throw a bunch against the wall to see
what sticks. The trouble is...
High
traffic can be a very bad thing - if you're
not actually ready for it. Too much of the wrong traffic,
or too much traffic too soon, can send visitors away for
good - and wipe you out in the process. The reality is,
technology drives the web, but customers run it. And anything
customers aren't fond of, goes away pretty quickly. (Anybody
remember PointCast?)
Now,
make no mistake about it - we've got loads of technology
on our side. But we've learned that our most valuable
assets are our time, energy, and creativity.
And we' ve got lots of ways to leverage all three to connect
with people.
Internet
marketing is about much more than numbers and rankings.
It's about reaching people, and making them feel like
they're your only customer. That's not always easy to
do, but being successful at it starts with actually
wanting to.
Lately,
the trend has been clear: more and more people are using
the web to gather information, then going out to buy.
There are two clear opportunies presenting themselves.
First,
if you own an offline business that serves local customers,
the Internet is becoming more important to your survival
every day.
And
second, there is a lot of money to be made in researching,
writing, packaging, and marketing the information people
are looking for.
Either
way, the importance of web marketing is growing by the
day. But don't worry, we've been committed to this since
1998. Here, basically, are the key areas to focus
on:
1)
Web Presence Assessment
Known in the "old days" as web site
evaluation. When your site's not producing the
results you want and you don't know why, this is where
we start.
2)
Site Usability and Design
Sometimes failue is literally built into
a site's design. That's why are sites are marketing
focused, not design focused. We know of an awful
lot of downright ugly sites that are making tens of thousands
of dollars for their owners. We're all for a pretty site
- but not if high style and techno-toys get in the way
of what it's supposed to do for you and your visitors.
3)
Search Engine Optimization
Nobody likes to do it, but everybody wants to be #1 in
the search engines. Plus, it's dry and not very glamorous,
so it's easy to put off. Let's not.SEO
is the ultimate long term web marketing strategy, and
eventually you will come to realize this. Better now than
later.
4)
Search Engine Marketing
Also known as the Pay per Click game, or the first recourse
of the lazy. Why earn your spot in the search engine when
you can buy it? Content expansion and
budget are the main tools here. Get it
right, and you win big. Get it wrong, you go broke in
a hurry. We can help you make it more than a crap shoot.
5)
Email Marketing
When done correctly, and according to
the rules, email marketing can be the most powerful tool
in your arsenal. The risk is real, however. We have ways
to manage that risk and minimize your exposure.
6)
Web Site Development
It can't be stressed enough - we build web sites with
a "marketing mindset". That
means we plan ahead for the things you'll want to do in
the future. For example - you shouldn't have to go through
a full page makeover just to add an advertising banner,
because your former web designer forgot to leave room
for one.
File
organization, maintenance accessibility, a stored copy
of your site on disk - these are the kinds of
little things that often get lost in the excitement of
a new site launch. Count on SkyVault™ to handle
the details of your web project.
Ready
to get started? Click a link below:
RELATED
TOPICS:
3 types of e-business sites
Designer's Edge page conversion
service
What
it takes to get a professional site online
Back to Top
|
